Our team has had the privilege of working with some of the world's most recognized brands throughout their careers. Below is a selection of brands our team members have contributed to in various capacities before joining Arlo. This experience informs our approach and expertise today.
GRAND MARNIER • TIMKEN MUSEUM OF ART • LVMH • CAMPARI INTERNATIONAL • GUCCI • HENNESSEY + NBA • SAINT LAURENT • ESTÉE LAUDER • JBL HARMAN/KARDON • PUMA • HOBIE CAT COMPANY • OBEY • TRUE WETSUITS • NORDSTROM • BVLGARI • LODEN DAGER • HITACHI AMERICA • COCA-COLA • MARNIER-LAPOSTOLLE • SKYY VODKA • MICROSOFT • DHL • JMXO VODKA • KAPPA PISCO • NISSAN • FISKER AUTOMOTIVE • HARD ROCK HOTEL & RESIDENCES • PROCTOR & GAMBLE • TACORI • EVEL PIE • GOLDEN TIKI • ANIMAL COLLECTIVE • NATIONAL RESOURCES DEFENSE COUNCIL • SONY MUSIC ENTERTAINMENT • GERBER • IKON SKI RESORTS
CAMPARI INTERNATIONAL
Nichols developed integrated communications for three international Campari campaigns, featuring the work of renowned fashion photographer Mario Testino, whose imagery shaped both the "Hotel Campari" campaign with Salma Hayek and the "Club Campari" campaign with Jessica Alba. The campaigns, made while CD at his earlier agency, expanded to 30 countries and spurred new U.S. sales growth. Additional work included all final concepts for the celebrated "Passion Posters" campaign, which Gruppo Campari Milan praised as the brand's most iconic imagery in modern times.
HENNESSEY + NBA
For Hennessy, Arlo worked with their digital partner to pioneer the commercial use of AI artwork at the Hennessy Arena, an NBA All-Star Game event featuring Allen Iverson. We generated over 600 AI seed images, which, combined with stable diffusion, powered an interactive app that allowed users to design and share custom Hennessy basketball courts. Attendees could also experience their projected courts live during the event. This innovative experience attracted all-star athletes and celebrities and included a party with featured DJs, successfully blending technology, art, and sports.
GUCCI XR
Commissioned by our digital partner to develop next-generation augmented reality concepts for GUCCI, seamlessly integrating them with the brand's current clothing and fragrance campaigns. Devised innovative and directional tactics for the nascent GUCCI XR team, pushing the boundaries of immersive brand experiences.
JMXO VODKA
For Jean-Marc XO Vodka, an ultra-premium brand from France’s Cognac region, Nichols designed the website and developed content that highlights its meticulous production process using spring water filtered through Grande Champagne limestone and distilled nine times in small batches with copper Alambic stills. By leveraging a loose artisan illustration style and incorporating interviews with the master distiller, the website effectively showcases the brand’s dedication to craftsmanship and premium ingredients, appealing to discerning consumers seeking the highest quality vodka.
THE COCA-COLA COMPANY
Nichols collaborated at the World of Coca-Cola in Atlanta on innovative product and campaign concepts, contributing to the launch of the PlantBottle—disrupting the industry with the world's first recyclable bottle made partly from plants. .
SKYY 90
When the SKYY master distiller designed an ultra-premium vodka, Nichols lead development on communications for all media channels for the new brand from the ground up. A strategic positioning and brand essence based on modern design guided the development of everything from bottle design to campaign imagery. The website was orchestrated around an interactive film that interwove the unique distillation process with concepts and aesthetics of modern design.
HITACHI AMERICA
Nichols enjoyed the opportunity to collaborate with celebrated French image-maker and visionary Jean-Paul Goude and live leopards for the "Beauty of Science" campaign, where Nichols conducted creative rounds and developed key campaign concepts, managing teams across digital, print, TV, and the creation of a 300-page global brand style guide. Designed an online banner campaign and graphics, which significantly increased consumer engagement. Research confirmed heightened brand awareness, supported by a tenfold growth in consumer traffic to the Hitachi website.
BEBE
Helping drive bebe clothing’s capitalization to $2.8 billion, Nichols crafted creative directions across print, collateral, outdoor, in-store, digital, and online media. This included overseeing the development of new interactive media and the design of the website. Acclaimed fashion photographer Ellen Von Unwerth, often captured celebrity models for select campaigns, and we leveraged this imagery across all media. This cohesive strategy contributed to double-digit growth nearly every year.
SKYY VODKA
In collaboration with three-time Academy Award-winning cinematographer Robert Richardson, art photographer David LaChapelle, and other renowned artists, Nichols created some of SKYY Vodka's most iconic TV and print ads. I also designed and directed the launch of several SKYY websites and led online campaign development for over a decade. Additionally, he managed a team to deliver presentations and designs across all media channels. This integrated approach drove double-digit growth for 10 years, establishing SKYY as a leading global vodka brand.
