TRUE WETSUITS

For TRUE, a boutique surf brand, Arlo provided graphic and iconic creative direction that featured a blend of stark modern forms with natural and manmade imagery, aligning with the brand's environmentally conscious values. This unique and distinctive aesthetic effectively cut through a crowded market, making TRUE both distinctive and ownable. The successful launch not only set TRUE apart in the competitive surf industry but also secured its place within Southern California surf culture, establishing the brand as a recognized and respected name in the community.